COOKIES POLICY
This website uses "cookies" to collect information about the use of this website.
We inform you that we can use cookies on your computer as long as you have previously given your consent, except in cases where cookies are necessary for browsing this website.
To this end, we indicate that the use of different cookies by our website allows us to distinguish you from other users, provide you with a better experience in using it and identify problems to improve our website.
In the event that you give your consent, we will use cookies that will allow us more information about your preferences and to personalize our website according to your individual interests.
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WHAT ARE COOKIES?
Cookies are text files that contain small amounts of information that are downloaded to your computer or mobile device when you visit a website. Cookies are sent back to the original website on each subsequent visit, or to another website that recognizes them. Cookies are useful because they allow a website to recognize the user's device. Cookies can perform different functions such as allowing you to navigate between pages efficiently, remembering your preferences, and generally improving user navigation.
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TYPES OF COOKIES
According to different classification criteria, cookies can be classified into the following types:
According to the issuer of cookies
Own cookies: These are those that are sent to the user's terminal equipment from a computer or domain managed by the website's own editor and from which the service requested by the user is provided.
Third-party cookies: These are those that are sent to the user's terminal equipment from a computer or domain that is not managed by the website editor, but by another entity that processes the data obtained through cookies.
According to the life cycle of cookies
Session cookies: These are temporary cookies that remain in the cookie file of your browser until you leave the web page, so that none is recorded on the user's hard drive. The information obtained through these cookies is used to analyze traffic patterns on the web. This allows to provide a better experience to improve the content and facilitate its use.
Permanent cookies: They are stored on the hard drive and the website reads them every time the user makes a new visit. A permanent cookie has a specific expiration date. The cookie will stop working after that date. They are used to facilitate purchase and registration services.
According to the purpose for which cookies are used
Technical cookies: They are those that allow the user to navigate through a web page, platform or application and use the different options or services that exist in it, such as, for example, controlling traffic and data communication, identifying the session, access parts of restricted access, remember the elements that make up an order, carry out the purchase process of an order, make the request for registration or participation in an event, use security elements during navigation, store content for dissemination of videos or sound or share content through social networks.
Personalization cookies : These are those that allow the user to access the service with some predefined general characteristics based on a series of criteria in the user's terminal, such as the language, the type of browser through which they access the service. , the regional configuration from where you access the service, etc.
Analysis cookies : They are those that allow the person responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked. The information collected through this type of cookies is used in the measurement of the activity of the websites, application or platform and for the elaboration of navigation profiles of the users of said sites, applications and platforms, in order to introduce improvements in function of the analysis of the use data made by the users of the service.
Advertising cookies: They are those that allow the management of advertising spaces that, where appropriate, the editor has included in a web page, application or platform from which the requested service is provided based on criteria such as the content edited or the frequency in the one showing the ads.
Behavioral advertising cookies: They are those that allow the management of the advertising spaces that the editor has included in a web page, application or platform from which the requested service is provided. These cookies store information on user behavior obtained through continuous observation of their browsing habits, allowing the development of a specific profile to display advertising based on it.
WHAT ARE PIXEL OR PIXEL LABELS?
These are small pieces of code embedded in the websites used in order to know when a visitor loads a page with these elements. They are also known as web beacon or tracking bug and in the specific case of pixel tags they are called like this because they are mostly 1 × 1 pixel images invisible to the user.
THIS WEBSITE USES THE FOLLOWING COOKIES OR PIXELS NOT NECESSARY FOR NAVIGATION:
Third-party cookies for analytical purposes
Google Analytics developed by Google Inc., which allows obtaining information on the visits received on the website in order to be able to carry out evaluations, statistical calculations on completely anonymous data, in order to guarantee the continuity of the service, optimize the content and the performance of our website. You can check the Google Analytics cookie policy by clicking here
Third-party cookies for advertising and behavioral purposes. They are those that allow us to manage in the most efficient way possible the offer of the advertising spaces that are on the website, adapting the content of the advertisement to the content of the requested service or to the use you make of our website. For this we can analyze your browsing habits on the Internet and we can show you advertising related to your browsing profile. This website uses third-party advertising and behavioral cookies, specifically:
Yandex: cookie used to increase site conversion. Analyze visitor behavior and evaluate the impact of advertising campaigns.
Doubleclick: used for advertising purposes.
Mathtag: tool used to display behavioral advertising.
Google Tag Manager: Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on the website or mobile application. Once the Tag Manager snippet has been added to the website or mobile app, you can configure tags using a web-based user interface without having to change and implement additional code. This reduces the number of errors and avoids turning to a developer or programmer to make changes.
GA Audiences: collect the behavior of users on the website and group them into remarketing audiences based on the criteria that are defined. They are mainly used in AdWords remarketing campaigns on search and display networks.
Google Adwords Conversion: this is the pixel that collects Google Adwords conversions.
Google Adwords User List: same as GA Audiencies, but it allows to create remarketing lists from Adwords directly.
Google Dynamic Remarketing: is a tag that allows remarketing to visitors to our website on the Google Display network with ads containing products they have already seen.
Lengow: it is a feed management tool. The implemented pixel collects both the clicks and the sales associated with each feed, in order to integrate all the data from the platform itself.
Facebook Custom Audience: collect the behavior of users on the website and group them into remarketing audiences based on the criteria that are defined. For more information click here
Facebook Pixel: Facebook Pixel is an analysis tool that helps us measure the effectiveness of our advertising, preparing reports on the actions people take when they visit the website.
Facebook Impression: Lets you track campaign impressions to CPM. For more information click here
Facebook Connect: allows you to browse the Internet with your user identity. Thus, a user can comment and share content from other websites and all that activity will appear on his wall. On our website it is done through the Share button on product sheets and other web pages. For more information.
All these processing tasks will be regulated according to legal regulations and all your data protection rights will be respected in accordance with current regulations.
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HOW CAN I MANAGE COOKIES?
The user can freely decide about the implantation or not on our hard drive of our cookies, as well as their elimination, following the procedure established in the help section of your browser. The User can also configure their browser to accept or reject all cookies by default or to receive an on-screen notification of the receipt of each cookie and decide at that time whether or not to implement them on their hard drive.
The following links provide all the information to configure or disable cookies in each browser:
The fact that the User configures his browser to reject all cookies or expressly our cookies may mean that it is not possible to access some of the services and that his experience on our website may be less satisfactory.