APPLICABLE REGULATION IN THE FIELD OF PRIVACY AND DATA PROTECTION

Pecus is aware of the importance of guaranteeing the right to privacy and data protection of Users and, in this sense, in compliance with the provisions of Regulation (EU) 2016/679 of the European Parliament and of the Council, of 27 April 2016, regarding the protection of natural persons with regard to the processing of personal data and the free movement of these data (RGPD), as well as in compliance with Organic Law 3/2018, of December 5, on Protection of Personal Data and guarantee of digital rights (LOPD-GDD), we report below on the following points related to the processing of personal data and other applicable regulations.

IDENTIFICATION OF THE RESPONSIBLE FOR THE TREATMENT

The person responsible for the treatment of the personal data collected is Pecus; NIF: B678765456; Address: C / C / Ses Tapareres, 32, 07500 Manacor, Balearic Islands; Contact: pecus1920@gmail.com

PURPOSE OF THE TREATMENT AND NATURE OF THE DATA COLLECTED

Depending on the different forms, services or content you access, your data may be processed for the following purposes:

Registered users

The information that you provide us in the registration process will be used to manage Users of the website, so that you can access your profile, check your orders and make your purchases without having to re-enter your data. identification (name, surname, email and telephone) and delivery address. If you have also expressly selected the option to save a card or remember Paypal, you will not have to enter this information again. You can modify your profile settings whenever you want.

Pecus will not admit false registration attempts or that supplant the identity of individuals or companies, the provision of false information in the registration form will imply the automatic withdrawal of the User. Pecus reserves the right to verify the information provided by the User by telephone verification.

Newsletter / Commercial communications

In cases where you give us your consent, we will use your identifying and contact information to send you personalized information about news on the website, news of interest about pets, as well as promotions and offers for our products and services. This information may be sent by post, telephone and / or electronically, and may involve sending personalized information about our products or services. You must bear in mind that this data processing involves the analysis of your user or customer profile to determine what your preferences are and, therefore, what may be the products and services that best fit your browsing and shopping habits at the time to send you information. The validity of the promotions that we send you may be subject to the availability of the products and to more specific specifications about them. If you have any questions, we will inform you about the conditions of the promotions through our Customer Service Department, and you can request the withdrawal at the reception of commercial communications at any time.

Remember that you can unsubscribe from our newsletter / commercial communications at any time and at no cost.

Users of our products and services in relation to profile analysis

We use information on the habits of users in their browsing process, purchase and preferences, in order to carry out market research to optimize business processes, demand-oriented design of our services and products, as well as to display content customized. We analyze the usability of the web to improve content and services offered in these environments. For this we analyze the behavior of users for statistical and analytical purposes to understand the way in which they interact with our website, and thus introduce improvements. We develop learning techniques that provide estimates, forecasts and analysis of the needs and interests of our users that allow us to:

• Classify into different target and user groups in the context of market research (user segmentation).

• Obtain information about the different target groups and their respective usage habits and purchasing interests.

• Achieve early detection of purchasing trends.

• Manage the planning, execution and control of the success of the displayed content, so that it satisfies the interests of the target groups.

To do this, we use aggregated, pseudonymised or anonymized data, as well as machine learning algorithms, which allow us to make estimates, forecasts and analyzes on the interests of our users.

TRUTHFULNESS OF THE INFORMATION PROVIDED

All the information provided by the User must be truthful and exact. For these purposes, the interested party guarantees the authenticity of all the data they provide as a result of completing the corresponding forms. In any case, the User will be solely responsible for the false or inaccurate statements made, and for the damages caused to Pecus, or to third parties, by the information provided

RECIPIENTS OF THE DATA AND TRANSFERS

We inform the User that the treatment of the information collected through this website does not imply international data transfer. In relation to the recipients of the information, we inform you that in the event that you make an online purchase that must be delivered to the address you indicate, the package sent will include your name and surname, delivery address and telephone number. .

BASIS THAT LEGITIMATES DATA PROCESSING

The legal basis for the treatment of the personal data collected by Pecus is based on different legal provisions, depending on the context of the collection and treatment:

• Data related to the purchase process and customer service: In relation to the personal data collected during the online purchase process, as well as the data processed in the framework of the relationship generated between Pecus and the Client, the database that legitimizes the treatment in the execution of the contractual relationship between the parties, in the terms provided in article 6.1.b) of the RGPD.

• Data related to the sending of commercial communications , as well as data collected in the different forms enabled on this website not linked to the purchase process and customer service: in these cases, the basis that legitimizes the data processing is its own unequivocal consent and acceptance of the User in each of the sections in which personal information is collected. The User has the right to withdraw consent at any time, without affecting the legality of the treatment based on the consent prior to its withdrawal.

• Data related to the analysis and personalized preferences of the users: The basis that legitimizes the treatment is the legitimate interest of Pecus in the improvement of the internal processes that result in the optimization of services and products to the users, all within the framework of the provisions of article 6.1.f) RGPD; since we understand that the treatment of this data is also beneficial for you, as it allows you to improve your user experience and access information according to your preferences.

CONSERVATION OF DATA

Registered users

The information of registered Users will be kept indefinitely unless the User requests unsubscription as a Registered User.

Recipients of commercial communications

The information of recipients of commercial communications will be kept indefinitely unless the User requests unsubscription on receipt of new communications, in which case, we will proceed to unsubscribe your data.

Request for information / questions about the product sheet

The data you provide us through the forms related to the product file will be used for the period necessary to answer the query or request for information. Subsequently, they will be kept duly blocked during the statutory limitation period and once this period has expired, they will be deleted.

Users of our products and services in relation to profile analysis

the data will be kept for the period necessary to achieve the purposes indicated in this Privacy Policy in relation to the improvement of our internal processes that result in the optimization of services and products to users.

EXERCISE OF RIGHTS

The User has the right to access their personal data, as well as to request the rectification of inaccurate data or, where appropriate, request its deletion when, among other reasons, the data is no longer necessary for the purposes that were collected. The User may request the limitation of the processing of their data, in which case Pecus will only keep them for the exercise or defense of claims. In certain circumstances and for reasons related to their particular situation, the User may object to the processing of their data. In this case, Pecus will stop processing the data, except for legitimate reasons, or the exercise or defense of possible claims.

In the cases in which it considers that during the data processing by Pecus the data protection rights of the interested party have been violated, especially when they have not obtained satisfaction in the exercise of their rights, The User can file a claim before the competent Data Protection Control Authority ( www.aepd.es ).

SECURITY OF THE INFORMATION

Pecus uses technologies appropriate to the current state of the art, to protect your data and personal information, so our website is stored on secure servers protected against the most common types of attacks. However, we remind you that there is no invulnerable technology and therefore you must put the means at your disposal to maintain the level of security of your data. Pecus has adopted technical and organizational measures that guarantee the security of personal data and prevent its alteration, loss, treatment or unauthorized access, taking into account the state of technology, the nature of the data stored and the risks to which they are exposed.

SOCIAL NETWORKS

Pecus has a profile on some of the main Internet social networks (Facebook, Twitter and Instagram), being responsible in relation to the published content. In no case will Pecus extract data from social networks, unless the user's consent is expressly and punctually obtained.

CHANGES IN THIS PRIVACY POLICY

Pecus reserves the right to modify this Privacy Policy to adapt it to new legislation or jurisprudence, as well as to industry practices. In such cases, Pecus will announce on this page the changes introduced with reasonable notice before its implementation.